Digital Marketing Course Roadmap

Why Learn From Wakeupcoders?

  • 9+ Years Experienced Marketing Team
  • Trained 12,000+ Students Worldwide
  • Latest Curriculum Covering Digital Marketing Trends
  • 100% Skill Learning Guarantee
  • AI-Based Learning Infrastructure to Optimize Marketing Strategies

Digital Marketing Course Modules

Module 1: Introduction to Digital Marketing

Understanding the core concepts and importance of digital marketing. Topics covered:

  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Key Digital Marketing Channels
  • Understanding Buyer Personas

Module 2: Search Engine Optimization (SEO)

Learn how to rank websites on search engines. Topics covered:

  • On-Page and Off-Page SEO
  • Keyword Research and Strategy
  • Link Building and Backlinks
  • SEO Tools and Analytics

Module 3: Pay-Per-Click (PPC) Advertising

Understanding paid marketing campaigns. Topics covered:

  • Google Ads and Bing Ads
  • Keyword Bidding Strategies
  • Campaign Optimization
  • A/B Testing and Conversion Tracking

Module 4: Social Media Marketing (SMM)

Harnessing the power of social media platforms. Topics covered:

  • Facebook, Instagram, Twitter, LinkedIn Marketing
  • Content Strategy and Scheduling
  • Social Media Advertising
  • Engagement and Community Management

Module 5: Content Marketing

Creating and distributing valuable content. Topics covered:

  • Blogging and Article Writing
  • Video Marketing Strategies
  • Email Marketing Campaigns
  • Influencer Marketing

Module 6: Email Marketing

Engaging and nurturing leads through emails. Topics covered:

  • Email Campaign Strategies
  • Automation and Personalization
  • Email List Building
  • Email Analytics and Optimization

Module 7: Analytics and Performance Tracking

Measuring and optimizing digital marketing efforts. Topics covered:

  • Google Analytics and Search Console
  • Social Media Insights
  • Conversion Rate Optimization
  • KPI Tracking and Reporting

Module 8: Affiliate and Influencer Marketing

Leveraging external partners for brand growth. Topics covered:

  • Affiliate Networks and Commission Models
  • Finding and Collaborating with Influencers
  • Performance Tracking and ROI Measurement

Mini Projects

Minimum 3+ mini-projects to apply your learning:

  • SEO Audit of a Website
  • Running a Google Ads Campaign
  • Creating a Social Media Content Plan

Lab Sessions

10 hands-on marketing practice sessions:

  • Optimizing Website for SEO
  • Designing Facebook Ad Campaigns
  • Email Marketing Automation Setup

Certification

Complete assignments, projects, and tests to earn a Wakeupcoders Digital Marketing Certification, adding value to your resume.

Course Fee Structure

  • Full Payment: Rs. 35,000/-
  • EMI Options: No-cost EMI plans in 3–4 installments

Class Schedules at Wakeupcoders

  • Online Instructor-Led Course
  • Online Self-Paced Course
  • Free One-Year Access to Course Materials

Placement Assistance

  • Resume Building Guidance
  • Interview Preparation
  • Freelancing and Job Market Strategies

Mock Interviews

  • Conducted with Industry Experts
  • Personalized Feedback for Improvement

Contact Us

For more details and enrollment, reach out to us at: wakeupcoders.com/contact

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Wakeupcoders - Digital Marketing & Web App Company
Wakeupcoders - Digital Marketing & Web App Company

Written by Wakeupcoders - Digital Marketing & Web App Company

We make your business smarter and broader through the power of the internet. Researcher | Web developer | Internet of things | AI | www.wakeupcoders.com

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