Digital Marketing Course Roadmap
Why Learn From Wakeupcoders?
- 9+ Years Experienced Marketing Team
- Trained 12,000+ Students Worldwide
- Latest Curriculum Covering Digital Marketing Trends
- 100% Skill Learning Guarantee
- AI-Based Learning Infrastructure to Optimize Marketing Strategies
Digital Marketing Course Modules
Module 1: Introduction to Digital Marketing
Understanding the core concepts and importance of digital marketing. Topics covered:
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Key Digital Marketing Channels
- Understanding Buyer Personas
Module 2: Search Engine Optimization (SEO)
Learn how to rank websites on search engines. Topics covered:
- On-Page and Off-Page SEO
- Keyword Research and Strategy
- Link Building and Backlinks
- SEO Tools and Analytics
Module 3: Pay-Per-Click (PPC) Advertising
Understanding paid marketing campaigns. Topics covered:
- Google Ads and Bing Ads
- Keyword Bidding Strategies
- Campaign Optimization
- A/B Testing and Conversion Tracking
Module 4: Social Media Marketing (SMM)
Harnessing the power of social media platforms. Topics covered:
- Facebook, Instagram, Twitter, LinkedIn Marketing
- Content Strategy and Scheduling
- Social Media Advertising
- Engagement and Community Management
Module 5: Content Marketing
Creating and distributing valuable content. Topics covered:
- Blogging and Article Writing
- Video Marketing Strategies
- Email Marketing Campaigns
- Influencer Marketing
Module 6: Email Marketing
Engaging and nurturing leads through emails. Topics covered:
- Email Campaign Strategies
- Automation and Personalization
- Email List Building
- Email Analytics and Optimization
Module 7: Analytics and Performance Tracking
Measuring and optimizing digital marketing efforts. Topics covered:
- Google Analytics and Search Console
- Social Media Insights
- Conversion Rate Optimization
- KPI Tracking and Reporting
Module 8: Affiliate and Influencer Marketing
Leveraging external partners for brand growth. Topics covered:
- Affiliate Networks and Commission Models
- Finding and Collaborating with Influencers
- Performance Tracking and ROI Measurement
Mini Projects
Minimum 3+ mini-projects to apply your learning:
- SEO Audit of a Website
- Running a Google Ads Campaign
- Creating a Social Media Content Plan
Lab Sessions
10 hands-on marketing practice sessions:
- Optimizing Website for SEO
- Designing Facebook Ad Campaigns
- Email Marketing Automation Setup
Certification
Complete assignments, projects, and tests to earn a Wakeupcoders Digital Marketing Certification, adding value to your resume.
Course Fee Structure
- Full Payment: Rs. 35,000/-
- EMI Options: No-cost EMI plans in 3–4 installments
Class Schedules at Wakeupcoders
- Online Instructor-Led Course
- Online Self-Paced Course
- Free One-Year Access to Course Materials
Placement Assistance
- Resume Building Guidance
- Interview Preparation
- Freelancing and Job Market Strategies
Mock Interviews
- Conducted with Industry Experts
- Personalized Feedback for Improvement
Contact Us
For more details and enrollment, reach out to us at: wakeupcoders.com/contact