ROLE OF META TAGS IN SEO
Meta Tags: Meta tags are like short packet big bang. This is the most important task to rank any website. Meta tags are a short summary that describes a whole web page and also explains to display on the search engine. Meta tags include the following types:
- Meta Titles
- Meta Descriptions
- Meta Robots
- Meta Charset
- Meta Viewport
Let's discuss these meta tags in detail.
Meta Titles: Meta title are the headlines of the web pages which occur on the search engine when a user searches for their keyword. Meta titles include 50–60 characters words. A meta title should be attractive and also descriptive. Because just some of the characters will explain the content of the whole web page.
Syntax: <title>My title</title>
Meta Description: Meta Description is the small content of any web page that describes the whole webpage. The meta description should be easy to read and understand because it explains the whole webpage with the just 150 to 160 characters.
Syntax: <meta name=”description” content=”My content”>
Meta Robots: Meta robots is the tag that informs crawler to index webpage.
Syntax: <meta name=”robots” content=”index, follow”>
Meta Charset: Meta charset is a tag that helps to encode in user-friendly language. There are hundreds of different character sets, but the two most common on the web are:
UTF‑8 — Character encoding for Unicode;
ISO-8859–1 — Character encoding for the Latin alphabet.
Meta Viewport: Meta viewport is a tag that helps to make a site mobile-friendly.
<meta name=”viewport” content=”width=device-width, initial scale=1.0">
This is a very basic but important topic in SEO.