Forms and Strategies of SEO
In the previous chapter, we have covered the topic named What is SEO? How does it work?. Now, in this chapter, we are going to study the types and techniques of SEO. The types and techniques of SEO related to the whole process of search engine optimization. So let's get deep in this lesson.
First of all, we will discuss the techniques types of SEO. Because we have to know about the ways to do SEO. The types of SEO is following here.
Types of SEO:
White Hat SEO: In every game, players have two types of mindset. One of them who wants to play in a serious way and honestly and other side another player who wants to use shortcut strategies to win quickly. in this example, the first player who wants to play honestly is our white hat SEO.
Google uses its algorithms to manage everything for indexing. They have their own rules and regulations. The way to follow all these rules and regulations or in another language we can say, the way to do SEO in a legal way is white hat SEO.
Grey Hat SEO: Grey hat SEO involves both black hat SEO and White hat SEO that follows some of the rules from google and also include some illegal way to do SEO.
Black Hat SEO: Black hat SEO is the opposite of white hat SEO. This type of SEO is the practice to provide ranking by using illegal terms that are against the rules and regulations of google algorithms. Black hat SEO follow:
- Keyword Stuffing
- Hiding Text
- Poor Content
- Sneaky Redirects
- Paid Links
- Reporting Competitor
or there are many more ways to do black hat SEO but its not safe for any website. Google blocks those websites who use this type of SEO.
Techniques of SEO:
On-Page SEO: On-page SEO is a technical optimization for any website to provide them ranking on a search engine. On-page is one of the important tasks to make any website visible on the search engine. Because all the elements can be handle in any web page as compare to off-page. The activities of on-page include two types of one-time setup and once in while. One time set up done only one time like purchasing SSL and HTTPS for any site. One in while includes the tasks that need changes sometimes, for example, we had posted a blog in our site that need changes kind of change in title, change in description and change in heading tags. After doing on-page SEO for any website that site will be rank 70%. Thus, It is very necessary to do On-page SEO for any website. On-page SEO includes the following:
- Website Analysis
- Keyword Research
- Meta Titles and Meta Descriptions
- Content Analysis
- Identify Tags Setup
- Generate Sitemaps
- Setup Robots File
- Setup of Webmaster Tool and Analytics
- Checking Canonical Issue
- Checking Broken Links
Off-Page SEO: Off-Page SEO is a way to do SEO for any website that includes off-site tasks to rank any website at the top of the search engine. Off-Page SEO is like sharing template of any business to friends and other people. This is really very interesting because it includes various activities. It provides the 30% ranking to any website. The process of this type of SEO includes link building.
Link Building: Link Building is a process to obtain link from another website. We can read about link building with an example, Assume that you are very skilled in web development or in your own field. Thus here an unskilled person is staying with you every time. Due to your presence, He is acquiring some of your skills. This process is known as link building. Let's get deep in this topic.
In the link building, we have to do various kinds of activities and also have to collect the backlinks. Now, we will discuss backlinks.
Backlinks: When a link is acquiring from any other website is our backlink. Like I have created one of the social profile in any website which has good DA and PA(DA is domain authority and PA is page authority). Here, I am getting a backlink from that site where I have created my social profile.
Link Juice: During the process of link building when we are getting a backlink from any website that is a good DA and PA holder. Thus, In this way, we are getting some of the authority from that website. This process is known as link juice.
In the link building, there are some activities to do by which we can have backlinks. These activities are following here.
- Social Bookmarking
- Social Profile
- Forum Profile
- Business Listing
- Micro Blogging
- Blog Submission
- Question and Answer
- Video Submission
- Image Submission
- Infographic Submission
- Press Release
- Document Sharing
These are some of the activities to get the backlinks. I have tried my best to share my knowledge whatever I have. Now, we will discuss the On-Page strategies in our next chapter.
Keep Smile :)