What are keywords and keyword analysis function in SEO

Keywords: Keywords are the tags which are used by the search engine to find appropriate content find by the users. In the other language, keywords are those words that search by users on the search engine that’s the reason keywords are also known as search terms. Let’s take an example to understand this. Richa wants to purchase a pair of shoes from an online market. Then she types “pair of a shoe” on the search engine. Here is a “pair of a shoe” is a keyword. Here are various types of keywords:

Types of Keywords:

Short-Tail Keyword: It is clear by the name of this type of keywords. Short-tail keywords are those keywords that are made up of one or two characters. for example Pink Shoes.

Long-Tail Keyword: Long-tail keywords are opposite to the short-tail keywords. This type of keyword includes three + characters. For example Pink shoes for girls.

Geo-Targeting Keywords: These types of keywords target the location as if a user is searching for the shoe shop in Chandigarh. This keyword is targeting the location of Chandigarh.

LSI: LSI is latent semantic indexing keywords. In the search engine whenever we search for a keyword then search engine also shows some similar keywords in the last of the search engine result page.

Role of Keyword Research in SEO:

Keyword Research is like a “paddle of a cycle”. Keywords are those words which search by users and keyword research is a way to find out the similar queries as searched by users. With the help of this way, we can also measure the number of visitors who were visiting on which kind of keywords. If you have a question about how to do keyword research? Then there are various keyword research tools are available for the research of keywords. Let me share some popular keyword research tools here:

• Keyword Planner
• Google Search Console
• Ahrefs Keywords Explorer
• KeywordTool.io
• Moz Keyword Explorer

Keyword Planner is one of the most used tools at the present time.

Hope you are easily getting our points. Stay tuned with us for better information.

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